Principal, Medical Imaging Strategy
Marc Alan Besinaiz
Medical Imaging Strategy
Senior advisory for hospitals, imaging centers, and med‑tech companies. Capital planning, operations, education, and commercial strategy from a clinician who has sold, implemented, and run the equipment.
Background
Marc Alan Besinaiz spent 25 years in clinical radiology and healthcare commercial leadership, including 16 years at GE HealthCare and a tenure at Canon Medical. He has worked across every link of the imaging value chain: scanning patients, training technologists, writing capital justifications, and negotiating vendor contracts for health systems.
He advises hospital administrators, imaging center owners, and med‑tech teams who want a senior voice at the table. Engagements are hands-on, scoped tightly, and built around time with the operating team.
Marc applies qualitative, quantitative, and mixed-methods research training from Texas A&M to measure the outcomes of every engagement.
Credentials
The paper and the pedigree.
- 01ARRT R.T.(R)(CT)
- 0216 years at GE HealthCare, plus Canon Medical
- 03M.S. Healthcare Education, Texas A&M University
- 04ALM in Management, Harvard University (December 2026)
Areas of expertise
What Marc actually does.
Click any area of expertise to see what it covers and who it is for.
Independent planning for diagnostic and interventional imaging purchases. Specification, vendor evaluation, financial modeling, and negotiation support that is not tied to any manufacturer.
- Replacement planning and useful-life analysis for existing fleets
- Technical specification and clinical requirements documents
- Vendor evaluation scorecards and site-visit protocols
- Total-cost-of-ownership models including service, parts, and uptime
- Negotiation strategy and contract review support
Who it is for
Hospital administrators, imaging center owners, and private-equity-backed radiology groups preparing a capital cycle.
Work with Marc